构成好一篇新闻稿的要素 What Makes a Good Press Release

 Press release is a form of written communication that implies to report on a circumstance, an occurrence or event by a third party. It is offered to the new media for promotion purpose. In the success of any business today, self-promotion plays a major role. A press release generates publicity for free and most often it offers a wide coverage than any of the advertisements could have probably done.

Organizational, personal or business press releases differ from the news article. Expert of TuiGuang123.com, a famous press release service provider said: In a news article facts compiled are developed by the journalists and are published in the form of news content within a specified media outlet. On the other hand, a press release is created and sent to media outlets and journalists such as newspapers, broadcaster and magazines in order to motivate them to develop news on the subject. A few simple steps can help write a perfect press release.

What makes a good Press Release Layout

1.     Third person

While writing a press release, as a reporter you should write a report on your business or yourself.  An effective press release should be not more than 500 words with an attention grabbing headline and followed by two to three clear paragraphs. As this news content is proposed to be utilized by media, you should be reasonable detailed and accurate to the point.

2.     Headline

The headline of your press release should be in one sentence and creative. Avoid using all upper case or capital letters, capitalize only the first letter of each word. Do not use exclamation mark (!) as it symbolises advertising and not news. You should remember that the integrity of news create good publicity.

3.     1st Paragraph

The first paragraph should include the physical location such as country, city, state and month, day and year. Tuiguang123.com’s expert Ronald said: Your introductory paragraph should be able to capture the attention of the readers and should consist of information that is significant to your message when applicable such as Five W’s of (W)hat, (W)hen, (W)hy, (W)ho, and (W)here. It is important that this paragraph summarizes the whole press release, so that the audience is interested in reading further.

4.     Subsequent Paragraphs

The following paragraphs should consist of detailed significant information and comprise the body of the press release. Information offered in the introductory paragraph should be select, including the quotes from the customers, subject matter experts or key staff. To ensure use of correct grammar and error free content is very essential as otherwise it will have a negative effect on your credibility. Inverted Pyramid strategy is used for effective press release. Wherein, the most vital quotes and information are written first. Always remember that to the point and concise press release bring out the best results.

5.     Other information

You can provide avenues for the audience to get additional information, samples and demos. It is essential to use Internet links. You can also include product or event timelines, trademark acknowledgements, logistics, availability in paragraph format. A brief profile about your organization and if necessary any applicable disclaimers or safe harbour statements should be featured in your press release. Also include, contact information such as name, title, email, contact no etc. at the end of your press release. The contact person should be able to answer the question about the press release.

Those above make a good press release.